Hello and thank you SO MUCH for visiting Pursuit of Paradise. I’m Jade, the founder the this website and I’m unbelievably excited that you're here. Let’s dive in.

About Jade

I’m a 29-year-old Australian woman, obsessed with the ocean and addicted to exploring new places. Tropical islands in Asia and the Pacific have my heart, but one day, I hope to scrape together the funds to chase paradise all over the world (Greece, the Seychelles, and the Caribbean are high on my wish list).

Every spare dollar goes toward travel, and I constantly get asked by friends, family and colleagues where I’m heading next (or if I have any recommendations for their own dreamy escapes). So, I figured, why not put all my resources in one place for fellow paradise seekers!

Of course, paradise is subjective. For me, it’s about soft, sugary sand, crystal-clear azure water, and endless sunshine. It’s usually tucked away in some remote corner of the world, far from crowds and chaos. I learned the hard way - after too many disappointing recommendations - that not everyone’s version of paradise matches mine. Beach snob, island critic, call me what you will. A new standard for paradise is long overdue, and I’m dedicating myself to the cause.

And because talk is cheap, I promise to back up my findings with proof in the form of video footage on YouTube and detailed posts with supporting pictures on this blog. I hope you enjoy my passion for researching, traveling, and documenting the world’s most breathtaking shores and hidden coastal escapes.

Big smiles from Lombok, Indonesia. (Look at the water)!

About Pursuit of Paradise

I launched Pursuit of Paradise in 2024 after quitting my job to travel full-time. I don’t think this blog is like the rest, here’s why:

1. Transparency - I’m a former journalist (I pay my own way, always) and I don’t work with any sponsors because financial incentives from the industry are conflicts of interest. To help cover admin costs (expense report coming soon here), I welcome generous contributions from readers but there’s absolutely no pressure to donate. Sharing the content with your community is just as appreciated.

2. Authenticity - Every destination I recommend is one I’ve personally researched and visited. I run everything independently.

3. Accessibility - All my resources are 100% free. I don’t make money from this - it’s purely a passion project. I promise to never charge for travel info.

4. Integrity - I’m still getting the hang of making YouTube videos and I’m committed to capturing places as they truly are, - forgive me for running behind! I like to focus on the natural beauty of the environment without heavy, misleading editing. This ties into my blog by giving viewers an honest look at paradise, no smoke and mirrors, what you see is what you get. If you’re keen to see for yourself, check out my YouTube channel here.

When I’m not off chasing paradise, I’m working, saving for my next adventure and banging on to anyone who’ll listen about Western Australia’s unbeatable beaches. If you want to know more, reach out through the contact page.

Paradise unlocked, Maluku, Eastern Indonesia

About Ethics

The travel content space is flooded with controversy, and honestly, I wish more people in the industry took ethics seriously. From the start, know that I’m committed to responsible, sustainable travel - environmentally, economically, socially, and politically.

Environmental Responsibility - I do my best to tread lightly. I hope to buy a yacht one day so I can travel without needing to fly. I rarely buy souvenirs. I don’t use animals for transport, or visit places like elephant sanctuaries or zoos. Reef-safe sunscreen is a must (though buying it is tricky). I try to eat a balanced diet that includes vegetarian and vegan meals, along with sustainably sourced, local produce. I always carry a reusable water bottle and do what I can to cut down on plastic. When visiting remote islands with no waste disposal, I try to take my rubbish with me. I also encourage travel to lesser-known spots instead of only flogging destinations drowning in mass tourism. I always share information about crocodiles and deadly jellyfish that could harm people.

Supporting Local Communities - I prioritise spending my money where it matters. While big platforms like Booking.com have their place, I prefer to book directly with local businesses. Where possible, I share WhatsApp contacts so others can do the same.

Social Awareness - When it comes to photography and videography, I prioritise respect. I practice informed consent, avoid photographing children - especially their faces - and I’m careful where I fly my drone as not to bother others. Beyond that, I make an effort to understand the historical, religious, and cultural context of the places I visit, listening to those with lived experience and, where appropriate, using my platform to amplify their voices. I also like to give back. Whenever I can, I volunteer my skills, whether it’s photography, writing, or website design, to communities that lack access to digital tools like cameras, drones, and communication specialists.

Political Considerations - There are some places I simply won’t visit. Take Ni‘ihau, often called Hawaii’s “Forbidden Island,” where landscapes have been preserved for traditional Hawaiian culture, or North Sentinel Island in the Bay of Bengal (that one is worth a Google). I have no interest in breaking the law or disrespecting the people who live in these places, so you won’t see me go. I also avoid destinations where my presence could take up vital resources meant for local communities in need of urgent support.

At the end of the day, ethical travel isn’t always black and white - but being mindful, respectful, and responsible is the least I can do. Let me know if you think there’s something I should improve on to be a better traveller.